Brand Clarity Roadmap · FOUNDING COHORT
Turn your vision into a brand you can actually build.
Brand Clarity Roadmap
A 4-week live experience for founders ready to create or evolve their brand themselves, with the strategy, creative direction and expert feedback to make every decision feel intentional.
4 weeks · Live · Maximum 8 founders
You have the vision.
But the brand still feels unclear.
Maybe you're...
starting a business and want to get the brand right from the beginning.
working with a DIY brand that no longer reflects where your business is going.
surrounded by saved fonts, colours and Pinterest inspiration, but struggling to make it all work together.
constantly changing things because you're never completely confident in your decisions.
clear on what you like, but unsure how to translate that into a brand that feels distinctly yours.
You don't need more inspiration. You need a clear foundation that gives every decision somewhere to come from.
Clarity changes everything.
Build it yourself, but not by yourself
You don't need another course filled with information you'll save for later. And you don't necessarily need to hand your entire brand over to a designer, either.
The Brand Clarity Roadmap sits somewhere in between.
Over four weeks, I'll guide you through the decisions that shape a thoughtful, distinctive brand, from your positioning and desired perception to your creative direction, typography, colour and the way it all comes to life.
You'll learn what to look for, make the decisions for your own brand and receive my feedback along the way, so you're not left wondering whether everything actually works together.
By the end, you'll know what your brand needs to become and have a clear roadmap for bringing it to life.
the four week experience
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01 — FOUNDATION
Get clear on what your brand needs to say.
We'll uncover the foundations behind your brand, including your positioning, audience, differentiation, personality and the way you want your business to be perceived.You'll leave Week One knowing what your brand stands for and what needs to guide the decisions that follow.
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02 — CREATIVE DIRECTION
Turn the feeling into something you can see.
We'll translate your strategy into a clear visual world through keywords, moodboarding, imagery, photography, textures and references.
You'll begin creating your own creative direction, with guidance on how to find inspiration without simply following trends or recreating somebody else's brand
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03 — VISUAL IDENTITY
Make the decisions that bring it to life.
We'll explore colour, typography and logo direction, including what each choice communicates, how to create cohesion and what your business actually needs.
You'll have practical tools, resources and my feedback to help you make choices you feel confident implementing yourself.
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04 — BRING IT TO LIFE
Turn your direction into a brand you can actually use.
We'll look at how your new direction translates across your website, social presence, content and other important brand touchpoints.
Then we'll turn everything you've created into a clear implementation plan, so you know exactly what to tackle now, next and later.
Everything YOU NEED TO STOP GUESSING AND START BUILDING
Brand Clarity Roadmap
The Founding Cohort
4 weeks
Maximum 8 founders
NZD $XXXX
Includes:
4 weekly live workshops + coaching
Brand Clarity Roadmap workbook
Practical exercises + curated resources
Personalised feedback on your direction
Private cohort Slack group
Session recordings
Individual Brand Direction Review
90-day implementation roadmap
Dates
Your brand doesn't need more ideas. It needs a direction.
You already have the vision for what your business could become. Over four weeks, we'll turn that vision into something clearer, more intentional and much easier to bring to life.
No more changing your mind every few weeks. No more collecting inspiration without knowing what to do with it. No more wondering whether everything actually works together.
Build your brand with clarity, with me in your corner.
Frequently Asked
Questions
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Not necessarily. The Roadmap is designed for both founders creating something new and established business owners whose current brand no longer reflects where they're going. What matters most is that you have a clear enough business idea to make meaningful decisions around who it's for, what you're offering and what you want it to become.
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No. I'll teach you what to consider when making visual decisions and give you practical resources to work with. You don't need to be a designer, but you should be comfortable being hands-on and implementing your direction yourself.
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No. This is a guided, collaborative experience rather than a done-for-you design service. I'll help you determine the right direction and give you feedback as you develop it, but you'll be responsible for creating and implementing the final assets. If you'd prefer me to take care of that for you, my Brand Design Intensive will be the better fit.
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Perfectly fine. You don't need to start again simply for the sake of it. We'll look at what still serves your business, what feels disconnected and what needs to evolve so your next direction builds intentionally on what you've already created.
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Every session will be recorded, so you'll be able to catch up. Because much of the value comes from live discussion and feedback, I'd encourage you to attend as many sessions as possible.
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I'd expect to spend around 2 focused hours each week applying what we've covered to your own brand. Some founders may naturally spend longer, particularly during moodboarding and visual identity development.
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This is the first time I'm bringing the Brand Clarity Roadmap into a live group experience. As a founding member, you'll receive the complete four-week experience at an introductory investment (the lowest it will ever be!), with plenty of space for personal feedback along the way. In return, I'll be learning from your experience and refining the programme for future cohorts.
Future cohorts will be offered at a higher investment.